Effective communication is the responsibility of all persons in the organisation, managers as well as non-managers, who work towards a common aim. Whether communication is effective can be evaluate by the intended results. The following guidelines can help overcome the barrier to communication:
- Senders of message must clarify in their minds what they want to communicate. This means that one of the first steps in communicating is to clarifying the purpose of the massage and making a plan to achieve the intended end.
- Effective communication requires that encoding and decoding be done with symbols that are familiar to the sender and the receiver of the massage. Thus the manager (and especially the staff specialist) should avoid unnecessary technical jargon, which is it intelligible only to the experts in their particular field.
- The planning of the communication should not be done in a vacuum. Instead, other people should consult and encouraged to participate: to collect the facts, analyse the massage, and select the appropriate media. For example, a manager may ask a colleague to read an important memo before it is distributed throughout the organisation. The contents of the massage should fit the recipients’ level of knowledge and the organisational climate.
- It is important to consider the need of the receivers of the information. Whenever appropriate, one should communicate something that is of value to them, in the short run as well as in the more distant future. At times, unpopular actions that affect employees in the short run may be more easily accepted if they are beneficial to them in long run. For instance, shortening the work may be more acceptable if it is made clear that this action will strengthen the competitive position of the company in the long run and avoid layoffs.
- There is a saying that the tone makes the music. Similarly, in communication the tone of voice, the choice of language and the congruency between what is said and how it is said influence the reaction of the receiver of the message. An autocratic manager ordering subordinate supervisors to practice participative management will create a credibility gap that will be difficult to overcome.
- To often information is transmitted without communicating, since communication is complete only when the massage is understood by the receiver. And one never knows whether communication is understood unless the sender gets feedback. This is accomplished by asking questions, requesting a reply to a letter, and encouraging receiver to give their reaction to the massage.
- The function of communication is more than transmitting information. It also deals with emotions that are very important in interpersonal relationship between superiors, subordinates, and colleagues in an organisation. Furthermore, communication is vital for creating an environment in which people are motivated to work toward the good of the enterprise while they achieve the personal aims. Another function of the communication is control. As explained in the discussion of the Management by objective (MBO), control does not necessarily mean top-down control. Instead the MBO philosophy emphasise self-control, which demands clear communication with an understanding of the criteria against which performance is measured.
- Effective communicating is the responsibility not only of the sender but also of the receiver of the information. Thus, listing is an aspect that needs additional comments.
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